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Some questions crop up again and again. We don't mind answering questions about the web - we can talk about websites till the proverbial cows come home. These answers might help - or they might just provoke more questions!
Some websites provide a mobile-specific version while others re-arrange their content to fit a smaller screen. Which is best? Click for our take on mobiles...<
Have you ever visited a website and found a token mobile-friendly page giving you a telephone number and an address and very little else?
Having paid good money for a 'smart' phone that can show me a normal website, those token pages annoy the hell out of me! So our answer is no, you don't need a mobile website, but you do need a website that can adjust to mobile devices.
A responsive website changes the layout of its pages when viewed on small screen devices: items that appear side by side on a large screen will flip to appear one below the other on a small screen. That way text can stay big enough to read (especially if you're over 40 and your arms aren't long enough any more) and the long, narrow pages that result are easy to scroll through - just a flip of your finger.
Check out this website on a computer screen and a mobile phone to see what I mean.
A further upside to responsive design is that Google will prioritise mobile friendly websites for searches carried out on mobile devices. Since more and more people are using mobiles and tablets this means a lot of searches will produce lists of mobile friendly sites. You need to be there!
more coming soon